Bloomberg Markets· Bloomberg News·· 3 天前AI 评分54
奥迪为中国市场拆分品牌标识，分别与一汽和上汽合作
Audi Splits Logos for China as Carmaker Fights to Revive Sales
AI 导读
奥迪将针对中国市场拆分品牌标识，与两家中国合作伙伴分别开展业务，以应对持续的销量低迷。中国一汽将负责采用传统四环标识的豪华燃油车和电动车业务；上汽将聚焦采用全大写、无四环标识的 AUDI 品牌及面向中国市场定制的电动车。
正文
Audi will split its logos between its two Chinese partners as the Volkswagen AG unit tries to turnaround a protracted sales slump.
Under new agreements, China FAW Group will focus on developing Audi’s luxury combustion-engine and electric vehicles business under its traditional four-ring branding. Meanwhile, SAIC Motor Corp. will focus on AUDI — all caps, no rings — with EVs tailored for the Chinese market, according to a WeChat statement Monday.
来源：Bloomberg Markets · bloomberg.com