大众汽车欲在美国本土挑战 Wrangler 和 Bronco
VW Wants to Take On Wrangler and Bronco on Their US Home Turf
大众汽车计划进军美国轻型卡车和越野 SUV 市场，推出一款中型皮卡和一款越野 SUV，挑战雪佛兰 Colorado、Ford Bronco 等车型。大众 CEO Oliver Blume 将美国市场称为公司的重要增长机会；相关项目还包括与 Rivian 合作开展软件业务，以及复兴 Scout 品牌。
Oct 15th, 2026
VW Wants to Take On Wrangler and Bronco on Their US Home Turf
Volkswagen AG is investing heavily in the US market, which Chief Executive Officer Oliver Blume says is "one big growth opportunity" for the company. The company plans to enter the US market for light trucks and offroad sport utility vehicles, with projects including a software venture with Rivian Automotive Inc. and the revival of heritage brand Scout. Volkswagen aims to field a midsize pickup and an offroad SUV to compete with established US franchises such as General Motors Co.'s Chevrolet Colorado and Ford Motor Co.'s Bronco. Bloomberg's Gabrielle Coppola breaks it all down on Bloomberg Intelligence
来源：Bloomberg Markets · bloomberg.com