Bloomberg Markets· Janice Kew·· 3 天前AI 评分19
Pick n Pay 借助 Springboks 橄榄球队争取赢回顾客
Pick n Pay Bets on Springboks Rugby to Win Back Shoppers
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南非零售商 Pick n Pay 押注国家橄榄球队 Springboks，试图扭转围绕公司的负面议论并赢回顾客。橄榄球与户外烧烤 braai 是南非生活文化的重要部分。
正文
Consumer
Check-out inside a Pick n Pay Stores Ltd. QualiSave supermarket in Cape Town, South Africa.
Photographer: Dwayne Senior/BloombergOctober 26, 2026 at 10:36 AM UTC
Pick n Pay Stores Ltd. was a topic of conversation around South African barbecue grills for all the wrong reasons. Now, it’s betting on the national rugby team known as the Springboks to help change the conversation.
Few things are more quintessentially in South African than rugby and a braai, which is the country’s version of a cookout where friends and family gather around a fire to prepare meat and often debate the sport.
来源：Bloomberg Markets · bloomberg.com